Whisky Loot collaborates with Moet Hennessy

Whisky Loot collaborates with Moet Hennessy
Whisky Loot is proud to announce a collaboration with Moet Hennessy in support of their whisky brands.

Whisky Loot is proud to announce a collaboration with Moet Hennessy in support of their whisky brands.

Whisky Loot is the brainchild of entrepreneur Joel Hauer, who started an online subscription service last year, to cater to the needs of Australians and their increasingly refined approach to premium spirit consumption.

Whisky drinkers subscribe to Whisky Loot for the low cost of $59 per month and are provided with an opportunity to taste three different whiskies from premium award-winning distilleries from around the world. The concept aims to equip consumers with more knowledge by acting as an alternative method of alcohol discovery, offering a curated whisky experience; giving members the chance to enhance their appreciation and palettes.

As a result Whisky Loot has created an Australia-wide substantial consumer audience of whisky connoisseurs, who can be engaged to review and provide feedback for brands like Glenmorangie - Moet Hennessy. Consumer feedback is invaluable in helping to develop new products, understand the target audience’s needs/tastes and assist with marketing insights. Brands like Glenmorangie are generally limited in their access to data and feedback from consumers as major retailers do not provide this information. Whisky Loot is a unique business, whereby their audiences are highly engaged and willing to provide reviews on products.

Moet Hennessy will be featuring their Glenmorangie Lasanta 12-Year-Old Whisky in a Whisky Loot box named 'House of Casks'. This box will feature 3 whiskies from different brands and regions all of which are 12 years old. The first is Glenkinchie, matured in 1 cask, the second is Glenmorangie Lasanta matured in Oloroso & PX Sherry Casks, and the third is Balvenie Triple Cask, matured in 3 casks. The box will be priced at $59.00.

"We're delighted to partner with Moet Hennessy, as it will give our highly engaged members a chance to taste their limited Lasanta single malt and most importantly, provide valuable feedback of their opinion." - JOEL HAUER- Founder, Whisky Loot

As a result of new partnerships and in light of the unprecedented growth of new members, Whisky Loot is embarking on its next phase of capital raising. The business will look to engage potential new investors in a bid to continue to support and drive ambitious growth targets for 2019 - 2020.

“This is an exciting time for Whisky Loot. The business has grown from strength to strength and whilst we had bold ambitions for the business, the consumer response has been beyond our expectations; perhaps due to the convenience of the model but also due in no small part to the variety of International whiskies available to the discerning customer. Consequently, we look forward to inviting potential investors to participate in the next stage of our company’s success.”


Whisky Loot is a revolutionary mode of alcohol discovery and education. Based in Sydney and founded by Joel Hauer, CEO in 2016 to help customers explore the whisky world, without feeling intimidated to have the 'right' answer or taste the same thing as the next person. Whisky isn't just about the liquid; it's about exploring the history, locale and style that a head distiller injects into every barrel. Social whisky drinkers and experts alike will enjoy exploring new whisky every month, in the comfort of their own home or with friends as they explore together.


Kalli Marshall, kallimarshall@gmail.com | +61 433 987 396 via WhatsApp

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